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Son 4 (2026)
Marketing

Ilmiy maqolalar

ELEKTRON SAVDO PLATFORMALARIDA RAQAMLI MARKETING VOSITALARIDAN KOMPLEKS FOYDALANISH ORQALI SAVDO HAJMI VA MIJOZLAR OQIMINI OSHIRISH MEXANIZMLARINI TAKOMILLASHTIRISH

Nashr etilgan 2026-05-04

Mualliflar
Abidjonov Nodirbek Odiljon oʻgʻli
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Annotatsiya

Mazkur maqolada elektron savdo platformalarida raqamli marketing vositalaridan
kompleks foydalanish orqali savdo hajmi va mijozlar oqimini oshirish mexanizmlari
tahlil qilindi. Tadqiqotda Marketing 5.0, RACE modeli va omnikanal yondashuv
integratsiyalandi. Empirik asos sifatida UNCTAD, Statista va World Bank
maʼlumotlari qoʻllanildi. Natijalar raqamli marketing vositalari sinergetik
qoʻllanganda konversiya darajasi, mijozni saqlash va oʻrtacha buyurtma qiymati
oshganini koʻrsatdi. SEO, SMM, e-mail marketing va shaxsiylashtirish algoritmlari
mijoz xarid yoʻlining barcha bosqichlariga tizimli taʼsir koʻrsatgan. Mahalliy
platformalar misolida moslashuvchan strategiyalar samaradorligi tasdiqlandi. Tadqiqot
natijasida integratsiyalashgan marketing modeli va amaliy tavsiyalar ishlab chiqildi. 

Kalit so'zlar

elektron savdo platformasi, raqamli marketing, kompleks marketing strategiyasi, konversiya darajasi, mijozlar oqimi, mijoz tajribasi, omnikanal yondashuv, shaxsiylashtirish, mijozning umrbod qiymati.

Adabiyotlar ro'yxati

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