Sabirov Oybek Shavkatbekovich and “ALFRAGANUS UNIVERSITY” nodavlat oliy taʼlim tashkiloti 2025. THEORETICAL AND PRACTICAL BASIS OF IMPLEMENTATION OF DIGITAL TECHNOLOGIES IN IMPROVING THE EFFICIENCY OF INVESTMENT PROJECT MANAGEMENT IN CHEMICAL INDUSTRY ENTERPRISES. Marketing Journal. 9 (Sep. 2025). DOI:https://doi.org/10.67668/mj/2025iss9/670.