No. 1 2-SON DEKABR, 2025 -YIL CRM -MANAGEMENT IN CHAIN ​​SUPERMARKETS IN DEVELOPING COUNTRIES: THE ROLE OF CUSTOMER DATA, LOYALTY PROGRAMS AND OMNICHANNEL STRATEGIES IN INCREASING THE EFFICIENCY OF RETAIL TRADE. Marketing Journal, [S. l.], n. 12, 2025. Disponível em: https://marketingjournal.uz/index.php/mj/article/view/261. Acesso em: 10 apr. 2026.