CRM MANAGEMENT IN CHAIN ​​SUPERMARKETS IN DEVELOPING COUNTRIES: HOW CUSTOMER DATA, LOYALTY AND OMNI-CHANNEL INCREASE RETAIL EFFICIENCY (FOCUS ON CENTRAL ASIA). Marketing Journal, [S. l.], n. 11, 2025. Disponível em: https://marketingjournal.uz/index.php/mj/article/view/624. Acesso em: 24 feb. 2026.