“No. 1 2-SON DEKABR, 2025 -YIL CRM -MANAGEMENT IN CHAIN ​​SUPERMARKETS IN DEVELOPING COUNTRIES: THE ROLE OF CUSTOMER DATA, LOYALTY PROGRAMS AND OMNICHANNEL STRATEGIES IN INCREASING THE EFFICIENCY OF RETAIL TRADE”, MJ, no. 12, Dec. 2025, Accessed: Apr. 10, 2026. [Online]. Available: https://marketingjournal.uz/index.php/mj/article/view/261