No. 1 2-SON DEKABR, 2025 -YIL CRM -MANAGEMENT IN CHAIN ​​SUPERMARKETS IN DEVELOPING COUNTRIES: THE ROLE OF CUSTOMER DATA, LOYALTY PROGRAMS AND OMNICHANNEL STRATEGIES IN INCREASING THE EFFICIENCY OF RETAIL TRADE. MJ [Internet]. 2025 Dec. 25 [cited 2026 Feb. 24];(12). Available from: https://marketingjournal.uz/index.php/mj/article/view/261