Shamshiyeva Nargizaxon Nosirxoʻja qizi. INNOVATIVE APPROACHES AND INTEGRATED MANAGEMENT METHODOLOGY FOR THE DEVELOPMENT OF MARKETING ACTIVITIES IN HIGHER EDUCATION INSTITUTIONS. MJ [Internet]. 2025 Jul. 31 [cited 2026 Oct. 11];(7). Available from: https://marketingjournal.uz/index.php/mj/article/view/362