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№ 9 (2026)
Marketing

Научные статьи

BOJXONA XIZMATLARI SAMARADORLIGINI BAHOLASH VA MARKETING STRATEGIYASINI SHAKLLANTIRISH

DOI 10.67668/mj/2026iss9/1944

Опубликован 2026-09-15

Авторы
Ganiyeva Laylo Saliyjanovna
pdf (узбекский) Google Scholar Google Scholar

Аннотация

Maqolada bojxona xizmatlari samaradorligini baholashning nazariy asoslari umumlashtirildi va marketing strategiyasini shakllantirish mexanizmi asoslandi. Xizmat sifati modellari, bozorga yoʻnaltirilganlik konsepsiyasi hamda davlat xizmatlari mantigʻiga oid ilmiy qarashlar qiyosiy tarzda oʻrganildi. Oʻzbekiston bojxona tizimining xalqaro baholash tizimlaridagi oʻrni Jahon banki, Birlashgan Millatlar Tashkiloti va Iqtisodiy hamkorlik va taraqqiyot tashkiloti maʼlumotlari asosida tavsiflandi. Samaradorlikni baholashning institutsional, jarayon va natija bloklaridan iborat uch bosqichli tuzilmasi taklif etildi hamda ushbu tuzilma marketing strategiyasining maqsadli koʻrsatkichlari bilan bogʻlandi. Raqamli platformalar, xavflarni boshqarish tizimi va mijozga yoʻnaltirilgan xizmat modeli oʻrtasidagi oʻzaro aloqadorlik ochib berildi. Olingan natijalar bojxona organlarining xizmat siyosatini takomillashtirishga qaratilgan amaliy tavsiyalar bilan yakunlandi.

Ключевые слова

bojxona xizmatlari, xizmat sifati, samaradorlikni baholash, marketing strategiyasi, bozorga yoʻnaltirilganlik, savdoni soddalashtirish, raqamli platforma, xavflarni boshqarish, mijozga yoʻnaltirilganlik, tashqi iqtisodiy faoliyat.

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