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№ 9 (2024)
Marketing

Ilmiy maqolalar

CHAKANA SAVDO KORXONALARIDA INNOVATSION MARKETING STRATEGIYALARIDAN FOYDALANISH MASALALARI

Страницы 313-320

Опубликован 2024-11-30

Авторы
Baxtiyor Djurakulovich Safarov , Zulxumor Namazovna Kadirova , Zilola Alisherovna Raxmanova
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Аннотация

В условиях цифровизации экономики использование маркетинговых стратегий имеет большое значение в обеспечении эффективности деятельности предприятий розничной торговли. В данной статье исследованы вопросы эффективного использования средств сенсорного маркетинга на предприятиях розничной торговли. Сенсорный маркетинг как один из способов эффективного воздействия на потребителей способствует обеспечению разработки эффективных маркетинговых стратегий.

Ключевые слова

raqamlashtirish, chakana savdo, sensorli marketing, isteʼmolchi, innovatsiyalar diffuziyasi, marketing strategiyasi

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