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№ 1 (2025)
Marketing

Научные статьи

MARKETINGDA SUN'IY INTELLEKT VA AVTOMATLASHTIRISH: YANGI DAVR STRATEGIYALARI VA ISTIQBOLLAR

DOI 10.67668/mj/2025iss1/1262 Страницы 371-379

Опубликован 2025-06-30

Авторы
Turdiyev Abdullo Sagdullayevich
Организация
Alfraganus University image/svg+xml
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Аннотация

Ushbu maqolada marketing sohasida sun'iy intellekt (SI) va avtomatlashtirish texnologiyalarining rivojlanishi, ularning marketing jarayonlariga ta'siri va kelajakdagi istiqbollari tahlil qilinadi. Hozirgi raqamli davrda SI vositalari orqali shaxsiylashtirilgan reklama, mijozlar tajribasini yaxshilash va marketing jarayonlarini avtomatlashtirish imkoniyatlari kengaymoqda. Turli mamlakatlar va yetakchi kompaniyalar misolida SI texnologiyalarining marketing sohasidagi tadqiqoti va iqtisodiy samaradorlikka ta'siri o'rganiladi.

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