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№ 1 (2025)
Marketing

Научные статьи

NEUROMARKETING COMBINED BY NEUROECONOMICS AND DIGITAL MARKETING IN CASE OF ONLINE ADS

DOI 10.67668/mj/2025iss1/1271 Страницы 449-455

Опубликован 2025-06-30

Авторы
Boltaeva Zinora Mirdjonovna
Организация
Alfraganus University image/svg+xml
PDF (английский) Google Scholar Google Scholar

Аннотация

By examining how internet ads affect brain activity, the nexus of neuroeconomics and digital marketing has completely changed our knowledge of consumer behavior. With an emphasis on the cognitive and affective reactions to online advertisements, this study investigates the application of neuroeconomic concepts in digital marketing. This study investigates the brain processes behind consumer decision-making using neuroimaging methods including fMRI and EEG. The results show that tailored and emotionally charged advertisements greatly increase purchase intent, engagement, and memory recall. For the best customer involvement, the study emphasizes how crucial it is to include neuroeconomic insights into digital marketing strategy.

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