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№ 10 (2024)
Marketing

Научные статьи

MARKETING ANALYSIS THROUGH MARKETING STRATEGIES OF A CORPORATE RETAIL INDUSTRY OF UZBEKISTAN: AN EVALUATION OF MARKETING PRACTICES

DOI 10.67668/mj/2024iss10/1315 Страницы 300-309

Опубликован 2024-12-28

Авторы
To’lqinova Diyorakhon Maxmudjon qizi
Организация
Ташкентский государственный экономический университет image/svg+xml
PDF (английский) Google Scholar Google Scholar

Аннотация

In today’s world, marketing concept outlines as information and art of exploring, generating, and delivering cost to please the needs of a target audience market at a profit. Marketing classifies unfulfilled and desired needs of customers. It measures, and enhances the size and profitability of the recognized market. This article examine the Uzbekistan organization's environmental marketing practices and marketing strategies. At the same time, improving the quality of service based on an attractive pricing policy, marketing strategy, in this regard, reinforce consumer confidence. Through conducting marketing according to the company's marketing plan, the company's business is going to grow and develop production and volumes. In addition, the study highlights the importance of consumer education, digital marketing, loyalty programs, and strategic partnerships with other corporations and provides an answer to the question of why Uzbeks choose retail trade markets to build sustainable consumer behavior and strengthen brand loyalty. (Philip, 2000)

Библиографические ссылки

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