RAQAMLI MARKETINGNING IQTISODIY RIVOJLANISHGA TAʼSIRI: JAHON TENDENSIYALARI VA TAJRIBA
Аннотация
Ushbu maqolada raqamli marketingning iqtisodiy rivojlanishga taʼsiri va uning jahondagi muhim tendensiyalari tahlil qilinadi. Turli mamlakatlar misolida raqamli marketing strategiyalari va usullarining iqtisodiy rivojlanishga qanday taʼsir qilayotgani oʻrganiladi. Maqolada yangi statistik maʼlumotlar asosida jadvallar va tahlillar keltiriladi.Библиографические ссылки
- Chaffey D. (2020). Digital Marketing: Strategy, Implementation and Practice. Pearson Education
- Kotler P., Kartajaya H., & Setiawan I. (2021). Marketing 5.0: Technology for Humanity. John Wiley & Sons
- Smith P. R., & Zook Z. (2020). Marketing Communications: Integrating Offline and Online with Social Media. Kogan Page Publishers
- Wirtz B. W. (2019). Digital Business and Electronic Commerce. Springer
- Ryan D. (2020). Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation. Kogan Page
- Kumar V. (2021). Evolution of Marketing as a Discipline: What Has Happened and What to Look Out For. Journal of Marketing, 85(1), 1-29
- He Z. (2022). China’s Digital Economy: Opportunities and Challenges. Asia Pacific Journal of Innovation and Entrepreneurship, 16(2), 194-209
- Statista. (2023). Digital Advertising Market Outlook. Statista Research Department
- McKinsey & Company. (2022). The Role of Digital Marketing in the Global Economy: Insights from the USA, China, and India. McKinsey Global Institute
- World Bank. (2023). Digital Economy Report: Strategies for Growth in Developing Economies. World Bank Publications
- Forbes L. P., & Vespoli, E. M. (2019). The Immediacy of Social Media Marketing: Perspectives from Practitioners and Consumers. Business Horizons, 63(1), 45-55
- PwC. (2022). Global Entertainment & Media Outlook: 2022-2026. PwC Research
- OECD. (2021). Economic Impact of Digital Transformation in the Global Economy. OECD Publishing
- Scott, D. M. (2021). The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly. Wiley
- Deloitte. (2023). Digital Media Trends: What’s Next for Digital Marketing in 2023?. Deloitte Insights
- Galloway, S. (2018). The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google. Portfolio
- Brynjolfsson, E., & McAfee, A. (2017). The Second Machine Age: Work, Progress, and Prosperity in a Time of Brilliant Technologies. W. W. Norton & Company
- Rust R. T., & Huang M. H. (2021). The AI Revolution in Marketing. Journal of Marketing, 85(1), 24-45
- UNCTAD. (2022). Digital Economy Report 2022: Cross-border Data Flows and Development. United Nations Conference on Trade and Development
- Kannan P. K., & Li H. (2017). Digital Marketing: A Framework, Review and Research Agenda. International Journal of Research in Marketing, 34(1), 22-45
Скачивания
Данные скачивания пока недоступны.