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Научные статьи

YASHIL IQTISODIYOT SHAROITIDA MARKETING KONSEPSIYALARINI QOʻLLASHNING ZAMONAVIY YONDASHUVLARI

DOI 10.67668/mj/2025issspecial/1431 Страницы 27-34

Опубликован 2025-10-16

Авторы
Ergashxodjaeva Shaxnoza Djasurovna
Организация
Ташкентский государственный экономический университет image/svg+xml
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Аннотация

Yashil iqtisodiyot va marketing integratsiyasi bugungi global iqtisodiy-ijtimoiy muhitda strategik ahamiyat kasb etmoqda. Ushbu maqolada yashil iqtisodiy model doirasida marketing konsepsiyalarining transformatsiyasi, xalqaro tajribalar, raqamli texnologiyalar va ekologik indikatorlarga asoslangan yondashuvlar tahlil qilingan. Marketing–iqtisodiyot–ekologiya integratsion modeli asosida marketingning ekologik va ijtimoiy funksiyalari nazariy jihatdan asoslab berildi. Tadqiqot nazariy manbalar tahliliga tayanadi hamda barqaror rivojlanish maqsadlariga xizmat qiluvchi marketing yondashuvlarini belgilab bergan.

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