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Научные статьи

OLIY TAʼLIM MARKETING STRATEGIYASIDA YASHIL MARKETINGNING TIZIMLI TAHLILI: IMKONIYATLAR VA MUAMMOLAR

DOI 10.67668/mj/2025issspecial/1432 Страницы 35-37

Опубликован 2025-10-16

Авторы
Boltabayev Mahmudjon Rustamovich a , Djumaniyazov Umrbek Ilxamovich b
Организации
a Iqtisodiyot fanlari doktori
b Iqtisodiyot fanlari boʻyicha falsafa doktori
PDF (узбекский) Google Scholar Google Scholar

Аннотация

Tezisda oliy ta’lim marketing strategiyalarida yashil marketingning o‘rni va uning barqaror rivojlanish tamoyillari bilan uyg‘unlashuvi tahlil qilingan. Universitetlarning ekologik mas’uliyat, yashil infratuzilma va “green campus” tashabbuslari orqali raqobatbardoshligini oshirishdagi ahamiyati yoritilgan. Xalqaro tajriba tahlili asosida O‘zbekiston oliy ta’lim muassasalarida yashil marketingni rivojlantirish yo‘nalishlari — infratuzilma, kadrlar salohiyati, shaffoflik va ekologik kommunikatsiya tizimini takomillashtirish zarurligi asoslab berilgan.

Библиографические ссылки

  1. Greener Gatherings: How Sustainability Enhances Campus Events (https://cfo.asu.edu/greener-gatherings?utm_source=chatgpt.com )
  2. Cambridge Institute for Sustainability Leadership (CISL) (https://www.cisl.cam.ac.uk/education/executive-education/customised- programmes/case-studies?utm_source=chatgpt.com )
  3. Lessons in Sustainability: Three Universities Creating Green Campuses (https://facilitiesmanagementadvisor.com/green-building/lessons-in-sustainability- three-universities-creating-green-campuses/?utm_source=chatgpt.com )
  4. Green campus universities: case studies on problems and prospects (https://f1000research.com/articles/11-1200?utm_source=chatgpt.com )

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