Tel: +998977838464
Search


Maxsus son

Научные статьи

TOʻQIMACHILIK KORXONALARIDA BARQAROR RIVOJLANISH MAQSADLARIGA ERISHISH BOʻYICHA MARKETING STRATEGIYALARIDAN FOYDALANISH

DOI 10.67668/mj/2025issspecial/1455 Страницы 160-162

Опубликован 2025-10-16

Авторы
Tillyaxodjayev Azizxon Aloxonovich
Организация
Iqtisodiyot fanlari doktori TMC instituti 1-Prorektori
PDF (узбекский) Google Scholar Google Scholar

Аннотация

Mazkur tezisda to‘qimachilik korxonalarida barqaror rivojlanish maqsadlariga erishishda yashil marketing strategiyalarining o‘rni tahlil qilingan. Yashil marketing konsepsiyasining mohiyati, uning iste’molchi xatti-harakatlari va raqobatbardoshlikka ta’siri, ekologik mahsulot dizayni, yashil narxlash, tarqatish va kommunikatsiya siyosati bilan uyg‘unligi yoritilgan. O‘zbekiston sharoitida an’anaviy marketingdan ekologik yondashuvga o‘tish zarurati asoslab beriladi.

Библиографические ссылки

  1. https://unric.org/en/textile-industry-how-can-we-make-it-more-sustainable/
  2. Akehurst G., Afonso C., Gonçalves Martins H., 2012, Re-examining green purchase behaviour and the green consumer profile: new evidences, Management Decision, Vol:50, Iss:5, p:972-988
  3. Kirchoff J.F., Koch C., Nichols B.S., 2011, Stakeholder perceptions of green marketing: the effect of demand and supply integration, International Journal of Physical Distribution & Logistics Management, Vol:41, Iss:7, p:684-696
  4. Chen Y.S. and Chang C.H., 2012, Enhance green purchase intentions: the roles of green perceived value, green perceived risk and green trust, Management Decision, Vol:50, Iss:3, p:502-520

Скачивания

Данные скачивания пока недоступны.