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Научные статьи

INNOVATIVE MARKETING CONCEPTS IN THE CONTEXT OF GREEN ECONOMY

DOI 10.67668/mj/2025issspecial/1461 Страницы 187-192

Опубликован 2025-10-16

Авторы
Jumayev Olimjon Sadulloyevich a , Akhmedova Shokhsanam Sindbod qizi b
Организации
a Doctor of Science ( ) Director of the Research Center for Competition Policy and Consumer Rights
b nd degree Master’s student of Department of Marketing Tashkent State University of Economic
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Аннотация

This article analyzes the theoretical foundations of green marketing concepts and its impact on the environment and economy. The necessity, advantages and core principles of eco-friendly products and environmentally conscious brands are examined, and Patagonia is taken as a case example.

Библиографические ссылки

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