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Научные статьи

RAQOBAT RAZVEDKASI ORQALI YASHIL MARKETING STRATEGIYALARINING SAMARADORLIGINI OPTIMALLASHTIRISH

DOI 10.67668/mj/2025issspecial/1467 Страницы 220-226

Опубликован 2025-10-16

Авторы
Tursunxoʻjayev Sardor Jamoliddin oʻgʻli
Организация
Oʻzbekiston Respublikasi Raqobatni rivojlantirish va Isteʼmolchilar huquqlarini himoya qilish qoʻmitasi huzuridagi Raqobat siyosati va isteʼmolchilar huquqlari tadqiqotlari markazi ilmiy kotibi
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Аннотация

Ushbu tadqiqotda raqobat razvedkasi vositalarining yashil marketing strategiyalarini shakllantirishdagi oʻrni tahlil qilingan. Sifatli kontent tahlili asosida ekologik qadriyatlarga asoslangan marketing qarorlarining samarali shakllanishida raqobat axborotining strategik vazifasi ochib berildi. Tahlillar asosida konseptual model ishlab chiqilib, raqobat razvedkasining axborot manbalaridan boshlab marketing natijalarigacha boʻlgan integratsiyalangan taʼsir doirasi namoyon qilindi. Natijalar kompaniyalar uchun ekologik pozitsiyani kuchaytirish va isteʼmolchi ishonchini oshirishga xizmat qiladi.

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