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Научные статьи

YASHIL IQTISODIYOT SHAROITIDA MARKETING KONSEPSIYALARINI AMALGA OSHIRISH YO‘LLARI

DOI 10.67668/mj/2025issspecial/1472 Страницы 243-250

Опубликован 2025-10-16

Авторы
Jalolova Sarvinoz Ulug‘bek qizi
Организация
Ташкентский государственный экономический университет image/svg+xml
PDF (узбекский) Google Scholar Google Scholar

Аннотация

Ushbu maqolada yashil iqtisodiyot sharoitida marketing konsepsiyalarini qo‘llashning nazariy asoslari hamda amaliy yo‘nalishlari yoritiladi. Iqlim o‘zgarishi, tabiiy resurslarning kamayishi va ekologik muammolar fonida yashil marketingning ahamiyati, imkoniyatlari hamda “yashil yuvish” kabi chaqiriqlar tahlil qilingan. Tadqiqot eko-innovatsiya marketingi, aylanma iqtisodiyot marketingi, ijtimoiy marketing, raqamli yashil marketing va hamkorlikka asoslangan marketing kabi innovatsion konsepsiyalarni o‘rganadi. Shuningdek, iste’molchilarning ekologik ongi, ijtimoiy omillar ta’siri va barqaror innovatsiyalarni korporativ strategiyalar bilan uyg‘unlashtirishning zaruriyati ko‘rsatib beriladi. O‘zbekiston sharoitida yashil marketingni rivojlantirish istiqbollari, milliy xususiyatlar hamda xalqaro tajriba asosida takliflar ishlab chiqilgan.

Библиографические ссылки

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