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Научные статьи

YASHIL MARKETING ORQALI MINTAQAVIY RAQOBATBARDOSHLIKNI OSHIRISH YO‘LLARI

DOI 10.67668/mj/2025issspecial/1487 Страницы 338-343

Опубликован 2025-10-16

Авторы
Yunusov Baxodir Marisovich
Организация
Ташкентский государственный экономический университет image/svg+xml
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Аннотация

Ushbu maqolada yashil marketingning hududiy raqobatbardoshlikni oshirishdagi nazariy asoslari tahlil qilinadi. Yashil strategiyalar orqali ekologik imidj yaratish, sarmoyalarni jalb qilish, resurslardan oqilona foydalanish va barqaror iqtisodiy o‘sishni ta’minlash imkoniyatlari yoritilgan. Kontseptual yondashuv asosida bosqichli ta’sir modeli ishlab chiqilgan. Natijalar yashil marketingning strategik ahamiyatini ko‘rsatadi va amaliy takliflar bilan boyitilgan.

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