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Научные статьи

TASHQI BOZORLARDA ZAMONAVIY MARKETING VOSITALARIDAN FOYDALANISH

DOI 10.67668/mj/2025issspecial/1508 Страницы 457-461

Опубликован 2025-10-16

Авторы
Meliqulov Abduhalil Norinovich
Организация
Ташкентский государственный экономический университет image/svg+xml
PDF (узбекский) Google Scholar Google Scholar

Аннотация

Ushbu maqolada tashqi bozorlarda zamonaviy marketing vositalaridan foydalanish imkoniyatlari, ularning afzalliklari va korxonalarga taʼsiri tahlil qilingan. Raqamli texnologiyalarga asoslangan vositalar – SMM, CRM, kontent-marketing, targeting reklama, AI-assistentlar orqali korxonalar xalqaro bozorda brendini mustahkamlashi, mijozlar ehtiyojini aniq tahlil qilib, daromadni oshirishi mumkin. Tahliliy yondashuv asosida tavsiyalar ishlab chiqilgan.

Библиографические ссылки

  1. Bekmurodov A.Sh. — Marketing nazariyasi va amaliyoti, Toshkent, 2021
  2. Ergashxodjaeva Sh.Dj., Yusupov M. Marketing. Darslik. – T.: “Innovatsion rivojlanish nashriyot — matbaa uyi”, 2024, 372 bet
  3. Philip Kotler, Hermawan Kartajaya, Iwan Setiawan Marketing 6.0: AI for Human Wellbeing Wiley Publishing, 2024
  4. Chaffey, Dave Digital Marketing: Strategy, Implementation and Practice, 9th Edition Pearson Education, 2024
  5. Lemon, Katherine N. & Verhoef, Peter C. Customer Experience Management in the Age of AI Harvard Business Review Press, 2025 (expected)
  6. Kannan, P. K., & Li, Hongshuang (Alice) AI-Driven Marketing in Global Contexts Springer, 2024

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