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Научные статьи

THE ROLE OF SOCIAL MEDIA INFLUENCERS IN SHAPING CONSUMER BUYING BEHAVIOR IN THE ELECTRONICS MARKET

DOI 10.67668/mj/2025issspecial/1511 Страницы 472-475

Опубликован 2025-10-16

Авторы
Abbos Ruzmamatov
Организация
Ташкентский государственный экономический университет image/svg+xml
PDF (английский) Google Scholar Google Scholar

Аннотация

This study examines how social media influencers affect consumer buying behavior in the electronics market. It focuses on three main influencer attributes — credibility, attractiveness, and expertise — that shape trust and purchase intention. The findings highlight that social media acts as a key driver of decision-making in the digital economy.

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