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Научные статьи

YASHIL TEXNOLOGIYALARNI TARG‘IB QILISHDA MARKETING INNOVATSIYALARINING ROLI

DOI 10.67668/mj/2025issspecial/1521 Страницы 517-520

Опубликован 2025-10-16

Авторы
Shamshiyeva Nargizaxon Nosirxo‘ja qizi
Организация
Ташкентский государственный экономический университет image/svg+xml
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Аннотация

Ushbu maqolada yashil marketing strategiyalari va marketing innovatsiyalarining raqobatbardoshlikka ta’siri nazariy asosda tahlil qilinadi. Ilmiy manbalar asosida ekologik qadriyatlar, iste’molchi xulq-atvori va strategik pozitsiyalash orqali barqaror raqobat ustunligi shakllanishi yoritilgan. Tahlillar marketing innovatsiyalari — xususan, raqamli kommunikatsiya va yashil brending — orqali mijoz ishonchi va bozordagi farqlanishni kuchaytirishini ko‘rsatadi. Tadqiqot nazariy model ishlab chiqishga konseptual asos yaratadi.

Библиографические ссылки

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