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Научные статьи

CHAKANA SAVDO KORXONASIDA BREND STRATEGIYASINI SHAKLLANTIRISHDA RAQAMLI MARKETING TEXNOLOGIYALARINING OʻRNI

DOI 10.67668/mj/2025issspecial/1539 Страницы 631-637

Опубликован 2025-10-16

Авторы
Roʻzimatov Shohboz Hamdambek oʻgʻli
Организация
Ташкентский государственный экономический университет image/svg+xml
PDF (узбекский) Google Scholar Google Scholar

Аннотация

Ushbu maqola chakana savdo korxonalarida brend strategiyasini shakllantirishda raqamli marketing texnologiyalarining oʻrnini nazariy jihatdan tahlil qilishga bagʻishlangan. Tadqiqot davomida omnikanal marketing, ijtimoiy tarmoqlar marketingi va personallashtirish texnologiyalarining brend kapitali, mijozlar sadoqati hamda xarid niyatiga taʼsiri oʻrganilgan. Metodologik jihatdan sistematik adabiyotlar tahlili va hujjatli tadqiqot usullari qoʻllanilgan. Tadqiqot Oʻzbekiston chakana savdo sektori uchun raqamli marketing integratsiyasi boʻyicha amaliy tavsiyalar ishlab chiqishga xizmat qiladi.

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