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№ 5 (2024)
Marketing

Научные статьи

TRENDS IN DIGITAL MARKETING FOR 2024 IN INDONESIA AND UZBEKISTAN

DOI 10.67668/mj/2024iss5/1562 Страницы 11-22

Опубликован 2024-07-31

Авторы
Murat Akramovich Ikramov a , Eshmatov Sanjar Azimkulovich b , Akhmedov Bunyod Ravshan ogli c
Организации
a Ташкентский государственный экономический университет image/svg+xml
b Ташкентский государственный экономический университет image/svg+xml
c Postgraduate Student, University of Reading United Kingdom
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Аннотация

Purpose: This article aims to explore and compare digital marketing trends in Uzbekistan and Indonesia for 2024. It highlights the significance of digital marketing in these emerging markets, identifying key drivers, challenges, and opportunities. Methods: The research utilizes a comprehensive literature review, analyzing academic papers, industry reports, and case studies from both regions. Data was collected through secondary sources and analyzed using qualitative methods to identify prevalent trends and future projections. Findings: The study finds that both Uzbekistan and Indonesia are experiencing rapid digital transformation, driven by technological innovation and increasing internet penetration. In Uzbekistan, digital marketing trends are characterized by the adoption of innovative technologies and a growing emphasis on sustainable practices. In Indonesia, the digital economy is expanding rapidly, with significant growth in ecommerce and digital payments, particularly among MSMEs. The study highlights the need for businesses to adapt to these trends to remain competitive and for policymakers to support digital infrastructure and education.

Библиографические ссылки

  1. Melati K., & Dewi S. (2020). Integrated E-Commerce Ecosystem in China and Indonesia’s Giant Market. The study examines the integration of e-commerce ecosystems in China and Indonesia, focusing on Alibaba and Tokopedia
  2. Rumangkit S., & Nusantara B. (2023). The Relationship between Digital Marketing Dimension and International Virtual Heritage Tourism in Indonesia: A Conceptual Model. This paper provides a conceptual framework for virtual tourism and digital marketing in Indonesia
  3. Gayatri G., Jaya I., & Rumata V. M. (2022). The Indonesian Digital Workforce Gaps in 2021–2025. This study addresses the gaps between the supply and demand of digital workforces in Indonesia
  4. Maszudi E. (2023). STRATEGI DIGITAL MARKETING UNTUK PEMBERDAYAAN UMKM DI INDONESIA. This research identifies digital marketing strategies for empowering MSMEs in Indonesia
  5. Ningsih R., Sahara, Febrinda R. R., & Menanti, S. (2019). Determinant Factors of SMEs in Adopting E-Commerce in Indonesia. This study explores the factors influencing SMEs in Indonesia to adopt e-commerce
  6. Putera P. B., Ningrum S., Suryato S., Widianingsih I., & Rianto Y. (2023). Digital Economy in Indonesia: Trends and Future Research. This study reveals trends and future research in the digital economy in Indonesia

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