Tel: +998977838464
Search

№ 5 (2024)
Marketing

Научные статьи

THE EVOLUTION OF GLOBAL E-COMMERCE AND DISTINCTIVE ASPECTS OF DIGITAL PLATFORM

DOI 10.67668/mj/2024iss5/1563 Страницы 23-29

Опубликован 2024-07-31

Авторы
Sultanova Gavkhar Karimovna a , Sodikova Dilafruz b
Организации
a Department of International Economics University of World Economy and Diplomacy
b University of World Economy and Diplomacy image/svg+xml
PDF (английский) Google Scholar Google Scholar

Аннотация

This article examines the transformative evolution of global e-commerce, driven by technological advancements and shifting consumer behaviors. It emphasizes the critical role of sophisticated digital platforms in reshaping online commerce, highlighting key trends and features that facilitate these changes. The study also explores the impact of e-commerce on global marketing strategies and traces significant milestones in online shopping, underscoring the competitive dynamics between digital platforms and traditional businesses.

Библиографические ссылки

  1. Brynjolfsson E., & Smith M. D. (2000). Frictionless commerce? A comparison of Internet and conventional retailers. Management Science, 46(4), 563- 585
  2. Chu S. C. et al. Evolution of e-commerce Web sites: A conceptual framework and a longitudinal study //Information & Management. – 2007. – Т. 44. – №. 2. – С. 154-164
  3. Cohen W. M., Nelson R. R., & Walsh J. P. (2020). Protecting their digital assets: The use of patents in the software industry. Management Science, 48(12), 1666- 1682
  4. Cusumano M. A., Gawer A., & Yoffie D. B. (2019). The business of platforms: Strategy in the age of digital competition, innovation, and power. Harper Business
  5. Dewitte A., Billows S., Lecocq X. Turning regulation into business opportunities: A brief history of French food mass retailing (1949–2015) //New Perspectives on 20th Century European Retailing. – Routledge, 2021. – С. 64-85
  6. Ferrera C., Kessedjian E. Evolution of E-commerce and Global Marketing //International Journal of Technology for Business (IJTB). – 2019. – Т. 1. – №. 1. – С. 9. Turban E., King D., Lee J., Liang T. P., & Turban, D. C. (2020). Electronic commerce: A managerial and social networks perspective. Springer Science & Business Media. 10. Yudina T., Geliskhanov I. Features of digital platforms functioning in information-digital economy //IOP Conference Series: Materials Science and Engineering. – IOP Publishing, 2019. – Т. 497. – №. 1. – С. 012104

Скачивания

Данные скачивания пока недоступны.