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№ 2 (2024)
Marketing

Научные статьи

IPAKCHILIK MAHSULOTLARI MAHALLIY BRENDLARINI SHAKLLANISHIDA ISTEʼMOLCHILAR XULQ-ATVOR XUSUSIYATLARI

DOI 10.67668/mj/2024iss2/1636 Страницы 5-20

Опубликован 2024-04-30

Авторы
Ergashxodjayeva Shaxnoza Djasurovna a , Berdiev Bobur Baxtiyorovich b
Организации
a Ташкентский государственный экономический университет image/svg+xml
b Ташкентский государственный экономический университет image/svg+xml
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Аннотация

Mazkur maqolada ipakchilik mahsulotlari brendlarini shakllantirish uchun jami 13 ta brend identlari (tasdiqlari) aniqlangan. Aniqlangan brend tasdiqlarining mahalliy ipakchilik mahsulotlari brendlariga mijozlarning xabardorligi va sodiqligi aniqlashga qaratilgan marketing tadqiqotlari olib borilgan. Natijada ipakchilik mahsulotlarini boshqa mahsulotlardan ajratib turuvchi oʻziga xos xususiyatlari sifatida tanlangan moda, barqarorlik, soflik, ijodiylik, innovatsionlik, nafislik, noyoblik kabi brend identilarini mijozlarning brenddan xabardorlikka va sodiqlikka yuqori ijobiy taʼsirlari oʻrganilgan.

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