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Научные статьи

CHAKANA SAVDO KORXONALARIDA MARKETING KOMMUNIKATSIYASI SIYOSATINI TAKOMILLASHTIRISH

DOI 10.67668/mj/2025issspecial/1688 Страницы 163-169

Опубликован 2025-10-16

Авторы
Abduxalilova Laylo Tohtasinovna
Организация
Ташкентский государственный экономический университет image/svg+xml
PDF (узбекский) Google Scholar Google Scholar

Аннотация

Ushbu maqolada chakana savdo tizimi korxonalarida kommunikatsiya siyosatini takomillashtirish masalasi chuqur oʻrganilgan. Tadqiqot davomida zamonaviy raqamli transformatsiya sharoitida chakana savdo korxonalarining ichki va tashqi kommunikatsiya strategiyalari tahlil qilingan. Maqola kommunikatsiya siyosatining asosiy komponentlari mijozlar bilan muloqot kanallari, ichki korporativ kommunikatsiya, krizis menejment protokollari va raqamli marketing vositalarining joriy holati va rivojlanish istiqbollari koʻrib chiqilgan. Tadqiqot natijalari asosida chakana savdo korxonalari uchun amaliy tavsiyalar ishlab chiqilgan.

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