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Научные статьи

IMPROVING EFFECTIVE MARKETING STRATEGIES IN THE INSURANCE MARKET THROUGH DIGITAL TECHNOLOGIES

DOI 10.67668/mj/2025issspecial/1705 Страницы 244-247

Опубликован 2025-10-16

Авторы
Rashidova Dildora Rasul qizi
Организация
Ташкентский государственный экономический университет image/svg+xml
PDF (английский) Google Scholar Google Scholar

Аннотация

This thesis analyzes the issues of increasing the effectiveness of digital marketing strategies in the insurance market. The results show that artificial intelligence, big data analysis, social networks and mobile applications play an important role in meeting customer needs in the insurance sector.

Библиографические ссылки

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  3. Tursunov, B., & Yusupov, S. (2022). Modern marketing strategies in the insurance sector. Journal of Finance and Credit, 12(4), 23-38
  4. Petrov, I.V., & Ivanov, S.A. (2023). Digital marketing in insurance: trends and prospects. Finance Bulletin, 7(2), 112-128
  5. Volkov, D.M. (2022). Digital sales channels for insurance products. Insurance Business, 18(5), 34-51
  6. Smith, J.R., & Johnson, M.K. (2023). Digital transformation in global insurance markets. International Journal of Insurance Technology, 9(3), 156-174
  7. Brown, L.P., & Williams, R.T. (2022). Mobile technologies and social media in insurance marketing. Digital Insurance Review, 14(7), 89-106
  8. Chen, H., & Liu, W. (2023). Artificial intelligence applications in insurance customer relationship management. Journal of Financial Technology, 11(4), 203-221

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