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Научные статьи

OLIY TAʼLIM MUASSASALARINING RAQAMLI MARKETING FAOLIYATINI BAHOLASHNING USLUBIY YONDASHUVLARI

DOI 10.67668/mj/2025issspecial/1756 Страницы 570-574

Опубликован 2025-10-16

Авторы
Xakimov Ziyodulla Axmadovich a , Abdusalomova Madinabonu Murodjon qizi b
Организации
a Международный Университет Нордик image/svg+xml
b Международный Университет Нордик image/svg+xml
PDF (узбекский) Google Scholar Google Scholar

Аннотация

Mazkur tadqiqotda oliy taʼlim muassasalarining raqamli marketing faoliyatini baholashning uslubiy yondashuvlari tahlil qilindi. Tadqiqot marketing voronkasi modeli, kalit samaradorlik koʻrsatkichlari (KPI), investitsiya rentabelligi (ROI) hamda veb-mavjudlik benchmarki asosida amalga oshirildi. Raqamli marketing natijalarini qabul koʻrsatkichlari va institutsional rivojlanish maqsadlari bilan bogʻlash imkoniyatlari baholandi. Tahlil natijalari kompleks baholash modeli raqamli faoliyat samaradorligini aniqlash, resurslardan oqilona foydalanish va universitetlarning raqobatbardoshligini oshirishga xizmat qilganini koʻrsatdi. Taklif etilgan yondashuv raqamli marketingni maʼlumotlarga asoslangan boshqarish mexanizmlarini takomillashtirish imkonini bergani aniqlandi.

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