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Научные статьи

ZAMONAVIY MARKETING YONDASHUVLARI ASOSIDA CHAKANA SAVDODA BREND STRATEGIYASINI ISHLAB CHIQISHNING NAZARIY ASOSLARI

DOI 10.67668/mj/2025issspecial/1758 Страницы 579-584

Опубликован 2025-10-16

Авторы
Roʻzimatov Shohboz Hamdambek oʻgʻli a , Abidjonov Nodirbek Odiljon oʻgʻli b
Организации
a Ташкентский государственный экономический университет image/svg+xml
b “Tadbirkor va Ishbilarmon” MCHJ xodimi
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Аннотация

Mazkur tadqiqotda chakana savdoda brend strategiyasini ishlab chiqishning nazariy asoslari zamonaviy marketing yondashuvlari asosida tizimlashtirildi. Brend kapitali, omnikanal integratsiya, raqamli shaxsiylashtirish va barqaror pozitsiyalash konsepsiyalarining chakana savdo faoliyatiga taʼsiri tahlil qilindi. Mijozga asoslangan brend qiymatini shakllantirish omillari hamda isteʼmolchi sodiqligini oshirish mexanizmlari aniqlandi. Tadqiqot natijasida chakana korxonalarda brend raqobatbardoshligini mustahkamlash va marketing samaradorligini oshirishga qaratilgan amaliy takliflar ishlab chiqildi.

Библиографические ссылки

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