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№ 1 (2024)
Marketing

Научные статьи

MODA INDUSTRIYASIDA RAQAMLI MARKETINGNING STRATEGIYALARIDAN FOYDALANISH

DOI 10.67668/mj/2024iss1/1780 Страницы 172-181

Опубликован 2024-03-29

Авторы
Ziyayeva Shaxlo Shoakbar qizi
Организация
Ташкентский государственный экономический университет image/svg+xml
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Аннотация

Mazkur maqolada modalar bozorida isteʼmolchilar xulq-avtor oʻzgarishlari va unga moslashuvchan marketing yondashuvlaridan foydalanish zaruriyati aniqlangan. Chakana moda sanoatida raqamli marketingning roli va ahamiyati ochib berilgan. Chakana moda biznesida mijozlar qarorlarini qabul qilish jarayoni bosqichlari aniqlangan. Modalar bozoridagi raqamli muhitda oʻzaro munosabatlar marketing strategiyalarini qoʻllash boʻyicha tavsiyalar berilgan.

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