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№ 12 (2025)
Маркетинг

Articles

ПУТИ ПОВЫШЕНИЯ ЭФФЕКТИВНОСТИ МАРКЕТИНГОВЫХ СТРАТЕГИЙ ПРИ ВЫРАЩИВАНИИ МАСЛИЧНЫХ КУЛЬТУР

Опубликован 2025-12-25

Авторы
Valiyeva Aziza Anvar qizi
Организация
ТДИУ, старший преподаватель кафедры «Маркетинг»
PDF (узбекский) Google Scholar Google Scholar

Аннотация

В настоящем исследовании проведён углублённый анализ повышения эффективности маркетинговых стратегий в производстве масличных культур. На основе международного и узбекского опыта изучены роль цифровых технологий, контрактного фермерства, кооперативов и соц иальных сетей. С помощью статистических и сравнительных методов оценена эффективность маркетинговой системы на всех этапах — от производства до потребления. В результате определены стратегические направления, способствующие росту доходов, снижению затрат и оптимизации цепочки создания добавленной стоимости. Разработаны практические рекомендации, адаптированные к условиям Узбекистана.

Ключевые слова

масличные культуры, маркетинговая стратегия, цифровые технологии, контрактное фермерство, кооперативы, эффективность маркетинга, цепочка создания стоимости, Узбекистан, аграрный маркетинг, инновационный подход

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