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№ 12 (2025)
Маркетинг

Articles

РОЛЬ CRM-СИСТЕМ В ИСПОЛЬЗОВАНИИ СТРАТЕГИЙ ЦИФРОВОГО МАРКЕТИНГА В КОММЕРЧЕСКИХ БАНКАХ

Опубликован 2025-12-25

Авторы
Xayitaliyev Nazirjon Yunusaliyevich a , “Davlat belgisi” MCHJda yetakchi auditori b
Организации
a Н/Д
b Исследователь
PDF (узбекский) Google Scholar Google Scholar

Аннотация

В данном исследовании проанализирована важная роль систем управления взаимоотношениями с клиентами (CRM) при реализации стратегий цифрового маркетинга в коммерческих банках. Рассмотрено значение CRM -систем для повышения эффективности банковских услуг, укре пления клиентской лояльности и обеспечения конкурентоспособности. В методологическом плане использован анализ вторичных данных и систематический обзор отраслевых отчетов. Исследование предлагает практические рекомендации по внедрению CRM -систем в банковско м секторе Узбекистана.

Ключевые слова

CRM -системы, цифровой маркетинг, коммерческие банки, клиентская лояльность, цифровая трансформация, банковские услуги

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