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ВОЗМОЖНОСТИ ВНЕДРЕНИЯ ЦИФРОВЫХ ТЕХНОЛОГИЙ В ИНДУСТРИИ МОДЫ

Опубликован 2025-02-28

Авторы
Ahmedova Rayhona Jasurbek qizi
Организация
Аспирант кафедры маркетинга ТДИУ
PDF (узбекский) Google Scholar Google Scholar

Аннотация

В данной статье рассматриваются возможности внедрения цифровых технологий в индустрию моды. Даны научно -практические предложения по применению современных технологий, таких как искусственный интеллект, технологии блокчейн, дополненная реальность (AR) и Интернет вещей (IoT) в индустрии моды.

Ключевые слова

цифровой маркетинг, блокчейн, Интернет, Wearable 2.0, искусственный интеллект, дополненная реальность (AR), Интернет вещей (IoT)

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