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№ 7 (2025)
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АНАЛИЗ МНЕНИЙ СТУДЕНТОВ И ОПТИМИЗАЦИЯ МАРКЕТИНГОВОЙ СТРАТЕГИИ НА ОСНОВЕ ТЕХНОЛОГИЙ БОЛЬШИХ ДАННЫХ В ПРОЦЕССЕ ЦИФРОВИЗАЦИИ ВУЗОВ

Опубликован 2025-07-31

Авторы
Akbarov Nodir Gafurovich
Организация
ТДИУ, декан факультета цифровой экономики, к.э.н., доцент
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Аннотация

В исследовании проанализированы мнения студентов в процессе цифровой трансформации высших учебных заведений с использованием технологий Big Data. Данные были собраны через онлайн -платформы, социальные сети и опросы. С помощью анализа тональности, тематичес кого моделирования и SWOT -анализа выявлены основные проблемы и возможности. Результаты послужили основой для развития цифровых сервисов, повышения удовлетворенности студентов и совершенствования маркетинговых стратегий университетов.

Ключевые слова

цифровая трансформация, Big Data, анализ тональности, тематическое моделирование, SWOT -анализ, высшее образование

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