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№ 7 (2025)
Marketing

Articles

ЗНАЧЕНИЕ МЕЖДУНАРОДНОЙ МАРКЕТИНГОВОЙ СТРАТЕГИИ В УВЕЛИЧЕНИИ ОБЪЕМОВ ЭКСПОРТА В АВТОМОБИЛЬНОЙ ПРОМЫШЛЕННОСТИ

Опубликован 2025-07-31

Авторы
Akramov Tohir Abdirahmonovich
Организация
ТДИУ, профессор кафедры маркетинга И.Ф.Д.
PDF (узбекский) Google Scholar Google Scholar

Аннотация

В данной статье исследуется роль и значение международной маркетинговой стратегии в увеличении объема экспорта в автомобильной промышленности. Проанализировано текущее состояние мирового автомобильного рынка, региональная динамика производства, а также стр атегии выхода на международные рынки ведущих автопроизводителей. В результате исследования выявлено влияние стратегий продукта, цены, распределения и стимулирования на эффективность экспорта. Также раскрыта современная значимость локализации и цифровых мар кетинговых инструментов.

Ключевые слова

автомобильная промышленность, экспорт, международный маркетинг, маркетинговая стратегия, локализация, цифровой маркетинг, глобальный рынок

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