Tel: +998901234567
Search

№ 3 (2025)
Marketing

Articles

СОЦИАЛЬНО-ЭКОНОМИЧЕСКАЯ СУЩНОСТЬ ОРГАНИЗАЦИИ ЦИФРОВОЙ МАРКЕТИНГОВОЙ ДЕЯТЕЛЬНОСТИ НА ПРОМЫШЛЕННЫХ ПРЕДПРИЯТИЯХ

Опубликован 2025-03-28

Авторы
Rajabova Mohichehra Abduxoliqovna
Организация
Бухарский государственный университет, преподаватель кафедры маркетинга и менеджмента
PDF (узбекский) Google Scholar Google Scholar

Аннотация

Ushbu maqolada sanoat korxonalarida raqamli marketing faoliyatini tashkil etishning oʻziga xos jihatlari ochib beriladi. Raqamli marketingning sanoat tarmoqlari uchun ahamiyati, uning iqtisodiy oʻsishga taʼsiri va ijtimoiy xususiyatlariga koʻra farqlanishi muhokama qilinadi. Maqolada raqamli texnologiyalar orqali sanoat korxonalarining bozorda raqobatbardoshligini oshirish, brendni rivojlantirish va jahon bozoriga kirish imkoniyatlarini kengaytirish kabi masalalar yoritiladi. Shuningdek, raqamli marketingning ijtimoiy va iqtisodiy oqibatlari, jumladan, mehnat bozori va inson kapitalining rivojlanishiga taʼsiri koʻrib chiqiladi.

Ключевые слова

цифровой маркетинг, промышленные предприятия, социально -экономическое развитие, технологии, развитие бренда, конкурентоспособность, рынок труда, человеческий капитал

Библиографические ссылки

  1. Chaffey, D., & Ellis-Chadwick, F. (2019). Digital Marketing: Strategy, Implementation and Practice (7th ed.). Pearson Education.
  2. Kotler, P., Kartajaya, H., & Setiawan, I. (2017). Marketing 4.0: Moving from Traditional to Digital. Wiley.
  3. Kannan, P. K., & Li, H. (2017). Digital marketing: A framework, review and research agenda. International Journal of Research in Marketing, 34(1), 22-45.
  4. Rust, R. T., & Huang, M. H. (2014). The service revolution and the transformation of marketing science. Marketing Science, 33(2), 206-221.
  5. Kingsnorth, S. (2019). Digital Marketing Strategy: An Integrated Approach to Online Marketing (2nd ed.). Kogan Page Publishers.
  6. Chaffey, D. (2021). Digital Business and E-Commerce Management: Strategy, Implementation and Practice (7th ed.). Pearson Education.
  7. Ryan, D. (2016). Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation (4th ed.). Kogan Page Publishers.
  8. Tiago, M. T. P. M. B., & Veríssimo, J. M. C. (2014). Digital marketing and social media: Why bother? Business Horizons, 57(6), 703-708.
  9. Bala, M., & Verma, D. (2018). A Critical Review of Digital Marketing. International Journal of Management, IT & Engineering, 8(10), 321-339.
  10. Tuten, T. L., & Solomon, M. R. (2018). Social Media Marketing (3rd ed.). SAGE Publications.
  11. Rutter, R., Roper, S., & Lettice, F. (2016). Social media interaction, the university brand and recruitment performance. Journal of Business Research, 69(8), 3096 -3104.
  12. Fulgoni, G. M. (2014). Advances in measuring the ROI of digital advertising. Journal of Advertising Research, 54(3), 262-270.
  13. Constantinides, E. (2014). Foundations of social media marketing. Procedia — Social and Behavioral Sciences, 148, 40-57.
  14. Solomon, M. R., Marshall, G. W., & Stuart, E. W. (2017). Marketing: Real People, Real Choices (9th ed.). Pearson.
  15. Evans, D., & McKee, J. (2010). Social Media Marketing: The Next Generation of Business Engagement. Wiley.

Скачивания

Данные скачивания пока недоступны.