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№ 5 (2025)
Marketing

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ИСПОЛЬЗОВАНИЕ ЭЛЕМЕНТОВ РАЦИОНАЛЬНОЙ ПРИВЛЕЧЕНИЯ В ТЕЛЕВИЗИОННОЙ РЕКЛАМЕ

Опубликован 2025-05-31

Авторы
Safarov Alisher Yunusaliyevich
Организация
научный сотрудник Восточного университета
PDF (узбекский) Google Scholar Google Scholar

Аннотация

В статье анализируются важность, виды и области применения элементов рациональной привлекательности в телевизионной рекламе на основе конкретных примеров. Рациональные привлекательности классифицируются на основе сравнительных, односторонних и двусторонних сообщений, а также изучается их эффективность в продвижении брендов. В исследовании анализируются рекламные стратегии таких известных брендов, как BMW , Tide, Nestle и Oral-B, а также подчеркивается влияние целей рекламы, психологии аудитории и характеристик продукта на выбор рациональных привлекательностей.

Ключевые слова

телевизионная реклама, рациональная привлекательность, сравнительное сообщение, одностороннее сообщение, двустороннее сообщение, имидж бренда

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