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№ 11 (2025)
Marketing

Articles

ПУТИ ПОВЫШЕНИЯ ЭФФЕКТИВНОСТИ ИНВЕСТИЦИОННЫХ ПРОЕКТОВ В АВТОМОБИЛЬНОЙ ПРОМЫШЛЕННОСТИ НА ОСНОВЕ МАРКЕТИНГОВЫХ ИССЛЕДОВАНИЙ

Опубликован 2025-11-29

Авторы
Nasritdinova Gulchexra Abdurashitovna
Организация
Alfraganus University image/svg+xml
PDF (узбекский) Google Scholar Google Scholar

Аннотация

В данной статье теоретически проанализирована проблема повышения эффективности инвестиционных проектов в автомобильной промышленности на основе маркетинговых исследований. В ходе исследования системно изучено влияние цифровой трансформации, инновационных м аркетинговых подходов и поведения потребителей на процесс принятия инвестиционных решений. На основе международного опыта выявлена роль маркетинговой информации в инвестиционной деятельности, а также её значение в планировании и оценке проектов. Установлен о, что использование маркетинговых исследований способствует снижению инвестиционных рисков, повышению качества стратегических решений и обеспечению устойчивого развития автомобильной отрасли.

Ключевые слова

автомобильная промышленность, маркетинговые исследования, инвестиционная эффективность, цифровая трансформация, инновации, поведение потребителей, стратегические решения

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