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№ 3 (2026)
Marketing

Articles

MINTAQANING IJOBIY IMIJINI SHAKLLANTIRISHDA ZAMONAVIY METODOLOGIK YONDASHUVLAR

Опубликован 2026-04-12

Авторы
Ibodullayev Dilshod Ibragimovich
pdf (узбекский) Google Scholar Google Scholar

Аннотация

Mazkur tadqiqotda mintaqaning ijobiy imijini shakllantirishga oid zamonaviy
metodologik yondashuvlar tizimli ravishda tahlil qilindi. Joylashuv marketingi,
identifikatsiya asosli, manfaatdor tomonlar va aloqaviy tarmoq yondashuvlari qiyosiy
baholandi. Xalqaro ilmiy manbalar asosida mintaqa imijining tarkibiy elementlari va
ularni boshqarish mexanizmlari aniqlashtirildi. Tadqiqot natijasida besh komponentli
konseptual model ishlab chiqildi. Model hududiy identifikatsiya, strategik
kommunikatsiya, raqobatbardoshlik, manfaatdor tomonlar va resurslarni oʻz ichiga
oldi. Shuningdek, imijni shakllantirishning bosqichlari va amaliy tatbiq vositalari
belgilandi. Olingan natijalar mintaqalar raqobatbardoshligini baholash va boshqaruv
qarorlarini asoslash imkoniyatini kengaytirishi koʻrsatildi. 

Ключевые слова

mintaqa imiji, joylashuv marketingi, hududiy identifikatsiya, manfaatdor tomonlar, strategik kommunikatsiya, raqobatbardoshlik, brending.

Библиографические ссылки

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