Gofurjonova Musharrafkhon Shekhratjon kizi 2026. DEVELOPING PRACTICAL RECOMMENDATIONS FOR ENHANCING UZBEKISTAN’S INTERNATIONAL IMAGE AND TOURISM COMPETITIVENESS: GAP DECOMPOSITION, INSTRUMENT COVERAGE, AND THE RANKING OF INTERVENTIONS BY IMPLEMENTATION DISTANCE. Журнал «Маркетинг». 9 (сен. 2026), 629–642. DOI:https://doi.org/10.67668/mj/2026iss9/2098.