STRATEGIC MARKETING, STUDENT ATTRACTION, AND FINANCIAL SUSTAINABILITY IN UNIVERSITIES: EVIDENCE FROM UZBEKISTAN AND CENTRAL ASIA. Журнал «Маркетинг», [S. l.], n. 5, 2026. Disponível em: https://marketingjournal.uz/index.php/mj/article/view/996. Acesso em: 24 май. 2026.