Sultanova Laylo Ilyos qizi
- Marketing-10 son
- 7 янв.
- 1 мин. чтения
XORAZM VILOYATIDA TADBIRKORLIKNI RIVOJLANTIRISHDA RAQAMLI MARKETINGDAN FOYDALANISH IMKONIYATLARI TAHLILI
Sultanova Laylo Ilyos qizi
Urganch davlat universiteti, tayanch doktoranti
Annotatsiya
Ushbu maqolada raqamli marketingning tadbirkorlikni rivojlantirishdagi ahamiyati yoritilgan. Xorazm viloyatida amalga oshirilgan axborot va aloqa sohasidagi xizmatlar hajmi, internet tarmog‘idan foydalanishning o‘sishi, korxona va tashkilotlarda lokal tarmoqqa hamda internet tarmog‘iga ulanganlik darajasi tahlil qilingan. Mazkur tahlil natijalari asosida tadbirkorlik subyektlarining raqamli marketingdan foydalanish imkoniyatlari bo‘yicha takliflar berilgan.
Kalit so‘zlar: internet-marketing, raqamli marketing, biznes modellari, marketing tadqiqotlari, omnichannel marketing, onlayn-do‘konlar, elektron savdo, biznes samaradorligi, maqsadli auditoriya, ROI.
Annotation
This article highlights the significance of digital marketing in the development of entrepreneurship. The volume of services in the field of information and communication, the growth of internet usage, and the level of connection of enterprises and organizations to local and internet networks in the Khorezm region have been analyzed. Based on the results of this analysis, recommendations have been provided regarding the opportunities for entrepreneurs to utilize digital marketing.
Keywords: internet marketing, digital marketing, business models, marketing research, omnichannel marketing, online stores, e-commerce, business efficiency, target audience, ROI.
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