To‘lqinova Diyorakhon Maxmudjon qizi
- Marketing-10 son
- 7 янв.
- 1 мин. чтения
MARKETING ANALYSIS THROUGH MARKETING STRATEGIES OF A CORPORATE RETAIL INDUSTRY OF UZBEKISTAN: AN EVALUATION OF MARKETING PRACTICES
To’lqinova Diyorakhon Maxmudjon qizi
Undergraduate of Management Development Institute of Singapore in Tashkent.
Student of Tashkent State University of Economics,
Master of Business Administration (MBA)
E-mail: tdidi834@gmail.com
Abstract
In today’s world, marketing concept outlines as information and art of exploring, generating, and delivering cost to please the needs of a target audience market at a profit. Marketing classifies unfulfilled and desired needs of customers. It measures, and enhances the size and profitability of the recognized market.
This article examine the Uzbekistan organization's environmental marketing practices and marketing strategies. At the same time, improving the quality of service based on an attractive pricing policy, marketing strategy, in this regard, reinforce consumer confidence. Through conducting marketing according to the company's marketing plan, the company's business is going to grow and develop production and volumes. In addition, the study highlights the importance of consumer education, digital marketing, loyalty programs, and strategic partnerships with other corporations and provides an answer to the question of why Uzbeks choose retail trade markets to build sustainable consumer behavior and strengthen brand loyalty. (Philip, 2000)
Keywords: marketing research, microenvironment, microenvironment, SWOT analysis, competitors, marketing mix, evaluation, customers, positioning, target audience.
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