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No. 4 (2025)
Marketing

Articles

OPPORTUNITIES TO USE "GREEN BRAND" MARKETING STRATEGIES IN THE FASHION BUSINESS

Published 2025-04-30

Authors
Ziyayeva Shaxlo Shoakbar qizi
Affiliation
TDIU, Department of Trade, PhD
PDF (Uzbek) Google Scholar Google Scholar

Abstract

This article explores the potential of applying “green brand” marketing strategies in Uzbekistanʼs fashion industry. It analyzes how ecological innovations in sewing and knitwear enterprises influence consumer behavior. The study finds that green innovatio ns enhance brand image and encourage conscious purchasing decisions. Practical recommendations are proposed based on the findings.

Keywords

marketing, fashion, green brand, digital marketing, marketing strategy, green innovations

References

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