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Author Guidelines

Author guidelines

Requirements for submitting articles to the journal

Scientific articles submitted to the scholarly, applied and popular-science Marketing Journal must comply with international academic standards, editorial policy and the journal section requirements.

Latin scriptArticles in Uzbek are accepted only in the Latin alphabet.
3 languagesThe title, author information, abstract and keywords must be provided in Uzbek, Russian and English.
At least 5 pagesThe text must be formatted in Times New Roman, 14 pt, single spacing.
Note: these requirements apply to scientific articles. For applied and popular-science articles, the editorial office may apply a separate approach.

Key requirements

  1. The topic of the article must match one of the areas listed in the journal sections.
  2. The article should be an empirical study, case study, literature review, theoretical or applied study, methodological work, scholarly review, or a similar academic contribution.
  3. The article must have clear structural elements that meet international academic standards.
  4. The text must be prepared in Times New Roman, 14 pt, single spacing, with 2 cm margins on all sides.
  5. The article must be at least 5 pages long and include at least 10 references. There is no strict maximum length.
  6. The article must include at least one table, chart or figure. Table titles are placed above tables, while chart and figure titles are placed below, with sources clearly indicated.
  7. Articles may be submitted in Uzbek, Russian or English. Uzbek-language articles must be written in the Latin script.
  8. Articles are sent for editorial review and publication decisions are made based on the review results.
  9. Articles that do not meet the requirements will not be considered.
  10. The publisher and editorial office reserve the right to request additional information for individual submissions.

Article structure

Article title Title

The title should be concise and clearly reflect the research direction. It must be provided in three languages.

Author information Author information

Full name, affiliation, position, academic degree/title, email address and ORCID, if available.

Abstract Abstract

A short summary of the article in Uzbek, Russian and English. The abstract should describe the purpose, methods, results and practical significance.

Keywords Keywords

At least 5-7 keywords in three languages.

Introduction Introduction

Research relevance, problem statement, objective and tasks.

Methods Methods

Research methods, data sources and analytical approach.

Results Results

Main findings, tables, figures and interpretation.

Discussion Discussion

Scientific and practical significance, comparison with previous studies and limitations.

Conclusion Conclusion

Main conclusions and recommendations.

References References

References must be presented consistently and include at least 10 sources.

Article template

Authors are encouraged to follow the journal`s article structure and formatting requirements before submitting a manuscript. Submissions that do not meet the minimum requirements may be returned for revision before review.

Submission Preparation Checklist

All submissions must meet the following requirements.

  • This submission meets the requirements outlined in the Author Guidelines.
  • This submission has not been previously published, nor is it before another journal for consideration.
  • All references have been checked for accuracy and completeness.
  • All tables and figures have been numbered and labeled.
  • Permission has been obtained to publish all photos, datasets and other material provided with this submission.

Privacy Statement

The names and email addresses entered in this journal site will be used exclusively for the stated purposes of this journal and will not be made available for any other purpose or to any other party.

Sections

Scientific articles

The section accepts scientific articles in marketing, business, market research, consumer behavior, sales, branding, advertising, digital marketing and other fields of economics related to marketing.