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No. 2 (2025)
Marketing

Articles

OPPORTUNITIES FOR IMPLEMENTING DIGITAL TECHNOLOGIES IN THE FASHION INDUSTRY

Published 2025-02-28

Authors
Ahmedova Rayhona Jasurbek qizi
Affiliation
PhD student of TDIU marketing department
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Abstract

This article covers the possibilities of introducing digital technologies in the fashion industry. Scientific and practical proposals for the application of modern technologies such as artificial intelligence, blockchain technologies, Augmented Reality (AR) and Internet of Things (IoT) in the fashion industry have been given.

Keywords

digital marketing, blockchain, internet, Wearable 2.0, artificial intelligence, Augmented reality (AR), Internet of Things (IoT)

References

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