Tel: +998901234567
Search

No. 2 (2025)
Marketing

Articles

THE PROCESS OF DIGITAL TRANSFORMATION IN ENTERPRISES: METHODS OF INTEGRATION OF DIGITAL MARKETING TOOLS AND EFFECTIVENESS ASSESSMENT

Published 2025-02-28

Authors
Amonov Mirzohid Tuymuratovich
Affiliation
Teacher of the Green Economy and Agribusiness Department of Bukhara State University
PDF (Uzbek) Google Scholar Google Scholar

Abstract

This article analyzes the process of digital transformation in enterprises, the integration of digital marketing tools, and methods for evaluating their effectiveness. The impact of modern digital technologies on business models, production processes, and marketing strategies has been studied. Additionally, the significance of digital marketing tools in the service sector, the development of the digital economy, and the strategic importance of digital transformation processes in enterprises are highlighted. The process of implementing digital marketing strategies in enterprises and methods for assessing effectiveness —based on indicators such as ROI, CPC, CAC, and CR—have been analyzed. Furthermore, government programs aimed at developing the digital economy a nd supporting digital transformation in Uzbekistan and their impact on the economy have been covered.

Keywords

digital transformation, digital marketing, digital economy, marketing tools, digital technologies, Big Data, IoT, ROI, CPC, CAC, CR, digital platform, digital business models, competitiveness, automation, digitization, e - commerce, online marketing, digita l strategies

References

  1. Khodjayev A. R. et al. Efficiency of using modern information and communication technologies in small business // World Science: Problems and Innovations . – 2021. – S. 130-132.
  2. Rasulovich K. A. An Engine in the New Age of Development of the Digital Economy // Economics . – 2022. – №. 1 (51). – S. 70 -74.
  3. Tuymuratovich A. M. Digital Marketing Strategies on Customer Engagement in the Tourism Sector of Uzbekistan // American Journal of Business Practice . – 2022. – 1 (7), 53 -60.
  4. Qulliyev O. Ishlab chiqarish imkoniyatlari chizigʻi // Sentr nauchnix publikatsiy (buxdu.uz) . – 2020. – T. 1. – №. 1.
  5. Zaki, M. Digital Transformation: Harnessing Digital Technologies for the Next Generation of Services // Journal of Services Marketing, Emerald . – 2019.
  6. Olson, E. M., Czaplewski, A. J., Key, T. M. Business Strategy and the Management of Digital Marketing // Business Horizons, Elsevier . – 2021.
  7. Oko-Odion C., Angela O. Risk Management Frameworks for Financial Institutions in a Rapidly Changing Economic Landscape // Int J Sci Res Arch. – 2025. – T. 14. – №. 1. – S. 1182 -1204.
  8. Rasulovich K. A. The Role of Agro -Tourism in the Development of Socio - Economic Infrastructure in Rural Areas // Nauka i obrazovanie segodnya . – 2021. – №. 3 (62). – S. 13 -14.
  9. Rasulovich K. A., Tuymuratovich A. M. Efficiency of Formation of Franchise in Small Business Development // Nauka i obrazovanie segodnya . – 2021. – №. 9 (68). – S. 39 -42.
  10. Rasulovich K. A., Ulugbekovich K. A. Section: Economics // Polish Science Journal . – 2020. – S. 25.
  11. Rasulovich K. A., Tuymuratovich A. M. Legalization of Steps to Eliminate the Harmful Effects of Cryptoma in the Economy // ACADEMICIA: An International Multidisciplinary Research Journal . – 2022. – T. 12. – №. 4. – S. 651 -654.
  12. Xodjayev A. et al. The Role of SMM Marketing in Small Business Development During a Pandemic // Sentr nauchnix publikatsiy (buxdu.uz) . – 2020. – T. 1. – №. 1.
  13. Khodjayev A. R., Amonov M. T. Bio-Economy as a New Direction of Development and One of the Anti -Crisis Mechanisms // Ekonomika i sovremenniy menedjment: Teoriya, metodologiya, praktika . – 2021. – S. 112 -115.
  14. Rasulovich K. A., Zokirovich K. M. Market Economy and its Emergence // "ONLINE -CONFERENCES" PLATFORM . – 2023. – S. 47 -52.
  15. Khodjayev A. R. et al. Human Capital and Its Impact on Economic Growth // Science and Technology Research 2022 . – 2022. – S. 75 -78.
  16. Rasulovich K. A. An Engine in the New Age of Development of the Digital Economy // Economics . – 2022. – №. 1 (51). – S. 70 -74.
  17. Tuymuratovich A. M. Features and Benefits of E -Business // European Journal of Business Startups and Open Society . – 2022. – T. 2. – №. 6. – S. 1-4.
  18. Tuymuratovich A. M. Digital Marketing Strategies on Customer Engagement in the Tourism Sector of Uzbekistan // American Journal of Business Practice . – 2022. – 1 (7), 53 -60.

Downloads

Download data is not yet available.