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No. 2 (2025)
Marketing

Articles

IMPACT OF NEUROMARKETING ON MODERN ADVERTISING STRATEGIES

Published 2025-02-28

Authors
Kutbitdinova Moxigul Inoyatovna a , Matrizayeva Dilaram Yusubayevna b
Affiliations
a TDIU, associate professor of the Department of Marketing, i.f.n
b TDIU, associate professor of the Department of Marketing, Ph.D
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Abstract

Neuromarketing is a modern marketing technology based on the deep analysis of consumersʼ subconscious decision -making processes. This article explores the theoretical foundations of neuromarketing, its impact on advertising strategies, and its practical ap plications for businesses. By integrating neurophysiology, cognitive psychology, and advanced technologies, neuromarketing plays a crucial role in enhancing advertising effectiveness, gaining deeper insights into consumer behavior, 87 and fostering brand loyalty. The research findings provide scientific recommendations on the development trends and future applications of neuromarketing techniques.

Keywords

neuromarketing, cognitive psychology, consumer behavior, advertising effectiveness, neurophysiological analysis, artificial intelligence

References

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  2. Martin Lindstrom Tomonidan. Xarid qilish psixologiyasi. Zamonaviy isteʼmolchining miyasiga qiziqarli sayohat : Alpina Business Books nashriyoti, 2013 - yil, 208 -bet (ofset).
  3. Дули Р. Нейромаркетинг: Как влиять на подсознание потребителя. – Digest Media, Попурри, 2013.
  4. Iloka B. C., Onyeke K. J. Neuromarketing: a historical review // Neuroscience Research Notes. – 2020. – Т. 3. – №. 3. – С. 27 -35.

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